Stop Letting Money Dictate Your Worth—Charge What You Deserve

If you’ve ever struggled to price your services, felt uncomfortable asking for money, or questioned whether you’re “experienced enough” to charge higher rates, you’re not alone. Pricing is one of the biggest mindset blocks that keep entrepreneurs stuck, especially those hovering under the $100K revenue mark.

But here’s the truth: Your price is not a reflection of your self-worth. It’s a reflection of the value you provide.

I had a conversation with a client recently who was battling this exact issue. She told me she felt like she needed more experience before she could charge premium prices—even though she was already delivering premium-level work.

Her biggest fear?

That someone would pay her, and she wouldn’t be able to live up to the price tag.

Sound familiar? If so, keep reading because we’re about to shatter that limiting belief and get you charging what you’re actually worth.

Your Experience Doesn’t Dictate Your Price—Your Results Do

One of the most damaging myths about pricing is that you have to have a certain number of years under your belt before you can charge high-ticket rates.

But let’s break that down.

I asked my client three simple questions:

1️⃣ Are you new to this? – Yes.

2️⃣ Are you good at it? – Yes.

3️⃣ Do you put out crappy work? – No.

Then I hit her with this truth bomb:

👉 If the quality of your work matches someone with 20 years of experience, why wouldn’t you charge their rate?

👉 If you can consistently deliver results at that level, your price isn’t about how long you’ve been doing it—it’s about the transformation you provide.

What Clients Actually Care About

Your clients don’t care if you’ve been in business for 2 months or 20 years. What they care about is:

✅ Can you solve their problem?

✅ Can you deliver the transformation they’re looking for?

✅ Can you get them the result they need?

That’s it.

Your job is to communicate the VALUE of what you provide—not justify your experience.

The Money Mindset Shift: Detaching Your Worth from Your Price

When we stress over pricing, what we’re really afraid of is that we won’t meet expectations.

But let me ask you this:

If no one was paying you—if you were just delivering your service out of pure passion—would you still give it your all?

Of course, you would.

So why does money suddenly make you doubt yourself?

We put SO much pressure on pricing as if the number itself defines our talent, our expertise, and our worth. But money is just an exchange of energy. It’s a tool. A resource. It doesn’t define you.

Your work is valuable because of the transformation it creates, not because of an arbitrary dollar amount.

So instead of pricing yourself based on self-doubt, ask yourself:

➡️ What is the true impact of the service I provide?

➡️ What is it worth to my client to have this problem solved?

➡️ What would happen if they didn’t solve this problem?

This shift in perspective will make it easier to step into confidence and charge what you deserve.

What Happens When You Own Your Worth?

When you separate your self-worth from your pricing, a few magical things happen:

✅ You stop undercharging just to “feel safe.”

✅ You attract higher-quality clients who respect your expertise.

✅ You stop feeling like you have to prove yourself.

✅ You step into your authority and OWN your space.

But if you continue to price yourself too low, you risk:

🚩 Attracting clients who don’t value your work.

🚩 Feeling resentful and overworked because you’re underpaid.

🚩 Keeping yourself stuck in a cycle of undercharging and over-delivering.

Let me tell you something real quick: Discounting your prices isn’t a flex.

You don’t need to charge less just because you’re afraid of rejection. The right clients WILL pay you.

How to Price Yourself with Confidence

If you’re struggling to set (and stick to) your prices, here’s a quick framework to help:

Step 1: Identify the Transformation You Provide

Instead of focusing on the “time” or “effort” it takes you to do the work, focus on what your client is actually getting.

Ask yourself:

• What is the long-term impact of this service on my client’s business or life?

• How much time, stress, or money am I saving them?

• What happens if they DON’T solve this problem?

When you focus on the transformation, it becomes easier to charge for the VALUE—not just the task.

Step 2: Research Your Industry Standards

See what others in your industry are charging—but don’t just copy them.

Instead, look at what’s included in their services and compare it to what YOU provide. If you deliver a higher level of transformation, you should be charging more.

Step 3: Set a Price That Feels Good AND Pushes You

Your pricing should feel aligned, but also slightly outside your comfort zone.

If you feel completely comfortable with your price, you’re probably charging too little.

If you feel paralyzed by it, you might need to start lower and gradually increase.

Find the sweet spot where it feels like an energetic match for the value you provide.

Overcoming Pricing Fear: Common Objections & Reframes

If you’ve ever thought:

🚫 “What if people think I’m charging too much?”

✅ Reframe: The right people will see the value and pay. The wrong people were never going to invest anyway.

🚫 “What if someone asks why I charge so much?”

✅ Reframe: Your job isn’t to justify your price—it’s to communicate the value of your offer.

🚫 “What if no one buys at this price?”

✅ Reframe: Pricing isn’t just about the number—it’s about positioning. If you’re struggling to sell, you may need to refine your messaging, not lower your price.

🚫 “But I’m not an expert yet!”

✅ Reframe: Expertise isn’t about years in business—it’s about the depth of knowledge and results you provide.

🚫 “What if I can’t deliver?”

✅ Reframe: If you’re already getting results for free or at a lower price, you can get results at a higher price. Charge accordingly.

Final Thoughts: Are You Holding Yourself Back?

If you’ve been wrestling with pricing and self-worth, let’s talk.

Inside The Spotlight Society, I help entrepreneurs break through these mental blocks, build visibility—without second-guessing every step of the way because we have monthly sales, strategy, and mindset calls to support them.

💡 If you’re ready to step into your next level, join us inside TSS here.

Or if you want more tailored support and want to work 1:1, book a call with me, and let’s get your pricing (and confidence) in alignment.

Your dream clients are out there. They’re ready to pay you.

The only question is—are YOU ready to own it? 🚀